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“Election not tipping point in U.S. malaise”
ADSAM® the leader in measuring emotional response, today releases its seventh SenseUs® poll, “Economic Malaise,” revealing that:
• U.S. suffering from emotional economic depression
• Of the economic indicators examined, feelings about employment potential in the next year reflect the most optimism and confidence
• Voters feel time not election is the solution to economic woes
• Although there is an increase in negative feelings about the “way things are going in the U.S.” since August 2008 (44% vs. 56%), the negative malaise diminishes when considering the prospect of things going well one year from now (40%), and even more two years from now (29%).
• In general, Democrats are more optimistic than Republicans and independents.
ADSAM® the leader in measuring emotional response, today releases its seventh SenseUs® poll, “Economic Malaise,” revealing that:
• U.S. suffering from emotional economic depression
• Of the economic indicators examined, feelings about employment potential in the next year reflect the most optimism and confidence
• Voters feel time not election is the solution to economic woes
• Although there is an increase in negative feelings about the “way things are going in the U.S.” since August 2008 (44% vs. 56%), the negative malaise diminishes when considering the prospect of things going well one year from now (40%), and even more two years from now (29%).
• In general, Democrats are more optimistic than Republicans and independents.
Download the complete report.
SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM Marketing, the leading worldwide provider of emotional response market research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of both rational and emotional thought processes.
This type of polling dives deep into a person’s emotions by interpreting the underlying factors such as attitudes, preferences and behavior. This allows an organization to gauge the full and truthful response of the participants with the interpretation of emotional predictors to scale their response.
“Feelings are overlooked in many research plans, which is unfortunate since emotions are the precursor to action,” said Jon Morris, Ph.D., president of ADSAM Marketing and communications professor at the University of Florida.
About AdSAM:
AdSAM has been applied in marketing and communications research for two decades. AdSAM is effective cross-culturally and has been used in over 600 proprietary studies worldwide and incorporated into research of many Fortune 500 companies. The nonverbal AdSAM® emotional response measure enables us to understand and assess emotional connections, motivators, needs and barriers that factor into the market.
About SenseUS®:
Since the fall of 2007, SenseUs® has offered a new approach to polling. Utilizing AdSAM®, the foremost measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.
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2008 SenseUS™ Presidential Survey
SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.
To view past blog entries, please click below.
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Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
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