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“Voter Emotions” set tone for U.S. political agenda 2011
ADSAM® the leader in measuring emotional response, today releases the SenseUs® poll, Emotional Temperatures® Index. The temperatures rank key issues emotionally from most positive and engaging to most negative (a score of 100 is average).
enseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM, the leading worldwide provider of emotional response research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of emotional response process.
SenseUs is managed by University of Florida professor and AdSAM director, Dr. Jon Morris. Contact him at jonmorris@adsam.com or jonmorris@ufl.edu.
ADSAM® the leader in measuring emotional response, today releases the SenseUs® poll, Emotional Temperatures® Index. The temperatures rank key issues emotionally from most positive and engaging to most negative (a score of 100 is average). The Emotional Temperatures in the fall of 2010, are:
Download the complete report.
SenseUs® is the only omnibus survey that measures both rational AND EMOTIONAL reactions of Americans to current topics and issues, products, services and more. These polls are conducted by AdSAM, the leading worldwide provider of emotional response research. SenseUs offers a new approach to evaluating politics and key issues with the assessment of emotional response process.
SenseUs is managed by University of Florida professor and AdSAM director, Dr. Jon Morris. Contact him at jonmorris@adsam.com or jonmorris@ufl.edu.
About AdSAM:
AdSAM has been applied in marketing and communications research for two decades. AdSAM is effective cross-culturally and has been used in over 600 proprietary studies worldwide and incorporated into research of many Fortune 500 companies. The nonverbal AdSAM® emotional response measure enables us to understand and assess emotional connections, motivators, needs and barriers that factor into the market.
About SenseUS®:
Since the fall of 2007, SenseUs® has offered a new approach to polling. Utilizing AdSAM®, the foremost measure of emotion response, SenseUs assesses the feelings of the public and links their emotional reactions to their thoughts.
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2008 SenseUS™ Presidential Survey
SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.
To view past blog entries, please click below.
Achived ArticlesSenseUs seeks to understand the hearts and minds of voters
Voters Only Care About Giuliani, Clinton and Obama
The SenseUS Executive Report shows...
Democrats Feel Better About Party Than Candidates; Republicans Feel Better About Giuliani Than Party
Republican Voters becoming less accepting of war effort; many issues emotionally shaping candidate positions
OBAMA CAPTURING HEARTS OF INDEPENDENT VOTERS, CLINTON’S NEGATIVES SURFACE AS DISGUST; GIULIANI MILDLY POLARIZING
Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
Voters feelings about prescription drug ads.
