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SenseUs seeks to understand the hearts and minds of voters
While traditional political polls focus largely on capturing rational data, SenseUs delves into the emotions of voters, a critical influencer of decisions.
Utilizing ADSAM®, a proprietary measure of emotional response used worldwide in research, United States citizens intending to vote in the 2008 election were surveyed to identify the “hot” candidates and campaign issues. The sample was representative of Democrats, Republicans and Independents as well as all key demographics (age, race, region, sex, income).
Candidates included in this study:
Sam Brownback, Rudy Giuliani, Mike Huckabee, Duncan Hunter, John McCain, Ron Paul, Mitt Romney, Fred Thompson, Tom Tancredo, Bill Richardson, Barack Obama, Dennis Kucinich, Mike Gravel, John Edwards, Chris Doss, Hillary Clinton and Joe Biden.
Campaign Issues covered in this study:
War in Iraq, Healthcare, War on Terrorism, the Economy & Immigration.
Brief Results
“The Contenders” versus “The Other Guys.” For each party, there are only three candidates making above average emotional connections with voters.
A critical finding: Giuliani may have the ability to infuse energy into a party. His Emotional Temperature is above his party’s.
The candidate that leads with Democrats emotionally is Hillary Clinton.
Barack Obama leads Emotionally with the Independents. This propels him above Hillary Clinton on the Emotional Temperature™ for all voters.
Of the handful of reasons why Democrats indicated they feel Interested/Excited about Clinton, some have nothing to do with her persona, experience or achievements. Many respondents on the Emotional Profile® indicated that they like that she is a woman.
Go back to the home page2008 SenseUS™ Presidential Survey
SenseUS™ measures emotion response to Democratic and Republican candidates and major issues. All candidates are compared by party and overall.
To view past blog entries, please click below.
Achived ArticlesSenseUs seeks to understand the hearts and minds of voters
Voters Only Care About Giuliani, Clinton and Obama
The SenseUS Executive Report shows...
Democrats Feel Better About Party Than Candidates; Republicans Feel Better About Giuliani Than Party
Republican Voters becoming less accepting of war effort; many issues emotionally shaping candidate positions
OBAMA CAPTURING HEARTS OF INDEPENDENT VOTERS, CLINTON’S NEGATIVES SURFACE AS DISGUST; GIULIANI MILDLY POLARIZING
Jan. 2008 Polling: McCain Becomes Leading Candidate Based on Feelings
Hillary Clinton takes an Emotional Tumble among all voters, but particularly Independents.
SenseUs™ Poll compares changes in voters’ feeling about candidates since September 07
Voters feelings about prescription drug ads.
